CRMIT has partnered with MobileAware - A world leader in Enterprise Mobile Solutions.  

With declining growth in voice revenues for operators globally and the threat posed by near-free IP-based telephony services such as Skype, mobile operators are betting future growth on data services such as mobile Internet, games, music and even television programmes on mobiles. However existing infrastructure, built on a network designed for a voice-centric, circuit-switched world, was not designed to create and deliver today's content-rich data services. Current infrastructure limitations create a "service bottleneck" that limits industry growth, increases churn, lowers average revenue per user (ARPU), and curtails service-based competitive differentiation.

To remain competitive, carriers must find new ways to rapidly bring new data services to market, increase the quantity and variety of these services, and rationalize their service creation and delivery process.

MobileAware provides operators with both the technology and expertise to deliver world-class mobile service delivery solutions that can grow in line with changing customer demands.
Service Delivery Platform

Leading Equipment Manufacturers, Systems Integrators and ISVs, including Ericsson, HP and BEA Systems, rely on MobileAware’s Mobile Service Infrastructure to deliver service delivery platforms (SDP) that provide operators with a complete solution for introducing and managing new services quickly, efficiently and economically. SDPs couple service development and management facilities with standards-based architecture to enable operators and third-party content providers to come together to create and deliver valuable consumer services.

MobileAware supplies key components of SDP solutions, including the device recognition and content adaptation technology to enable optimized data services to be delivered over any network to any mobile device. In addition, MobileAware provides provisioning adaptors for managing the content download and delivery process, which also seamlessly integrate with the operator’s customer billing, logging, content and messaging systems.

In 2006 Australia’s largest telecommunications provider, Telstra, launched a Service Delivery Platform (TSDP) to increase ARPU from the operator’s 8 million subscribers. TSDP aggregates content from 300+ third-party content providers, features live streaming, location-based information, digital media and binary content. TSDP relies on MobileAware technology to manage the branding and presentation of content to 2G, 3G and Telstra ‘NEXT G’ mobile handsets, ensuring an enhanced customer experience.

Mobile Content Delivery

MobileAware provides a turnkey Mobile Content Delivery Solution (MCDS) that enables the mass-market delivery of revenue generating mobile content. MCDS provides operators including Digicel, mCel, Saudi Telecom, SingTel, TIM Hellas and TIM Brazil with a retail platform for digital media such as applications, games, ringtones, music, video, screensavers, wallpapers and images. MCDS provides an intuitive environment for consumers to discover, purchase and download compelling mobile content suitable for their specific device. With this solution, consumers can discover and purchase content from a PC browser or directly from their mobile devices.

Contact us to know more.