Blog

CRM++ Mobile Supply Chain Management Tool (mSCM)

July 18, 2011

Supply Chain Management is the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. One of our customers, a global consumer goods manufacturer wanted to...

CRM & Marketing Automation

July 6, 2011

What is the role of Marketing Automation in CRM? What benefits it can bring? A primer from our Business Analyst Mr. Pratik Bajaj: What an automation tool can offer could be mapped as: 1] Plan...

CRM Deployment: Big Bang Or Phased?

June 29, 2011

Typically, a CRM Implementation affects a major chunk of an organization's employee base. Hence, a good user adoption is necessary for the overall success of the initiative, in case users react negatively to the newly-launched...

Software Satisfaction Awards 2011 (SSA11)

June 20, 2011

Software Satisfaction Awards are now in their sixth year and have organized software industry’s most coveted awards. The SSA is voted on by actual users of software rather than a panel of judges and the...

Social CRM a ‘Hot’ buzzword in 2011

June 2, 2011

Companies are increasingly taking the help of social media tools for marketing. Social networking is gaining importance as it can help to easily communicate, share information, and form new communities online. One of the hot...

CRMIT certified for ISO 27001:2005

May 9, 2011

The company has received certifications across all its functions and departments and offices. The company is the first to be certified for ISO 27001 which is an International Standard for Security Management for its development...

CRM SaaS industry

April 14, 2011

Companies worldwide are looking to bring costs down of their IT operations. With rich talent pool of SaaS Developers, India is contributing significantly to SaaS Development worldwide. SaaS has big role to play in Web...

ABCs of CRM

March 25, 2011

CRM is typically seen as a technology solution to solve a business problem. But in reality, if you don’t have a clear understanding of CRM as a functional entity and don’t appreciate its need for...