In the age of progressive human civilization and cutthroat competition, it is quite evident that every service organization has to strive to achieve a better customer experience by being at par with technological advancements. According...

In a highly competitive marketplace, most of the companies are facing decreased revenue and customer attrition. As the world is shifting to artificial intelligence, companies are also looking forward to how they can use AI...

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise...

When it comes to the world's biggest, busiest SaaS conference, Salesforce makes it mark with 4 days of inspiration, innovation, learning, fun, and giveaways. More than 170,000 attendees from 83 countries descended on San Francisco...

When you combine the convenience of modern-day telephony with the power of data – that is, computers, the internet, and all the information you can from it – you get the power tool that every...

In a digital era, CX is centric on buying influence; the experience that the customer expects is some magic to happen. By definition, there is a novelty in a startup product or service. For example,...

As a modern marketer, you’ve probably spent ample time and effort in determining the right content and promotions to offer in multi-channel campaigns, along with the right times and cadence. With all the channels available...

Salesforce World Tour 2018 took Sydney by storm on March 6 at the International Convention Centre. The event was jam-packed with learnings, insights, and product demos. This event attracted more than 11,000 attendees keen to...

In a few weeks, the International Convention Center in Sydney will be home to the Salesforce World Tour. If you’re a customer of Salesforce, or just interested in the latest trends and technologies, the World...

Customers have changed, products have changed, the way they interact with the products have changed, then why should the service desk be the same? It is time Legacy service desks move and give way to...