Fuel Sales Revenue with Configure, Price & Quoting (CPQ) Solution

August 25, 2014

Why do 87% of sales reps hit their quotas in best-in-class organizations, while only 20% of sales reps hit their quotas in laggard companies? Best-in-class companies have empowered their sales teams by reducing friction in the last mile of the sales cycle and streamlining the lead-to-win process with solutions like Configure-Price-Quote(CPQ). It’s not that CPQ didn’t exist earlier, in-fact all the leading companies used to offer these functions inbuilt in some form or other.

Quote Smart with CPQ SolutionAs you plan to invest in new customer & sales management tools to improve customer experience and sales force effectiveness, it’s imperative to have a best-in-class Pricing / Quote management tool that is well integrated with your CRM to enable your global sales teams.

The impact of CPQ tools is encouraging, and it can enable organizations’ sale force to get a competitive advantage over others. CPQ redefines how sales and service representatives configure products and prices with precision & then generates Quotes for the customer. CPQ implementation offers sales users speed and flexibility in making product offerings to its customers with accuracy and precision.

What the analysts say about CPQ

Aberdeen Group reveals that 58% of the best-in-class firms——currently deploy CPQ technologies, and the remaining 46%—indicate a plan to do so within the next 12 months. Also shows key improvements in sales effectiveness metrics for organizations with CPQ implementations.

CPQ stats

These improvements help sales users to focus more on the customer rather than internal systems, thus leading to improved customer satisfaction, higher chances of opportunity conversion, and increased revenue for the organization. Some of the stats below are testimony to the CPQ’s positive impact.

CPQ - Gaurantees for faster and profitable sales deals
CPQ – Guarantees for faster and more profitable sales deals

There is definitely an increased focus and willingness from organizations today to upgrade the existing Quote and Pricing management systems to new cloud-based CPQ systems. As the change in products and pricing is much faster today, the need to provide accurate and immediate quotations to customers has become the need of the hour. This cloud-based CPQ system which offers all this combined package, has become the latest trend and catching up fast.

CRMIT Solutions provides Price/Quote management tool with the ability to quickly create price quotes linked to the right business records (accounts, contacts, or opportunities) in your CRM. These price quotes allow field sales teams to provide quick & consistent quotes to the customers – thus, shortening your sales cycle and plugging revenue leaks.


  • Improve agility in responding to customers
  • Automate pricing rules – Eliminating product selection and pricing errors
  • Organization-wide uniformity in quoting process & document generation
  • Quickly creating winning proposals
  • Built-in workflows/price approval process
  • Control over maverick discounting
  • Negotiating while preserving margins & minimizing time delays
  • Offline access via a variety of devices
  • Pluggable to backend ERP systems
  • Ready to use reports/dashboards to measure outcomes
  • Boosting sales through collaborative selling
  • Increasing average quote and order size

CRMIT’s Quote Management application is available in multiple deployment models to support the current industry requirements. As per your requirements, you can opt to keep it as an On-Premise (Installed) application within your firewall, deploy it on a cloud (Amazon Web Services, Google App Engine, etc.), or let CRMIT host it for you.

With this, I conclude that today CPQ offers an integrated functionality that improves sales efficiency and effectiveness and fuels sales revenue. Looking at the trends today and sales getting more and more competitive daily, I am sure no enterprise architecture would be complete without an integrated CPQ tool.

Tags: configure, configure price, configure price quote, CPQ, crm quote, CRM++ Quote Management, Oracle, price, price quote, pricing, quote, quote generation software, Quote management, quote management solutions, quote management system, quote tracking

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