December 27, 2011

Communication is a constant problem for any company. Even if you are proactive and send the right message at the right time, what is the assurance that people will actually read it? There are many problems that get created because customers just miss to read important messages.

We can’t blame them too, they are suffering from information overload (like all of us) and there is every possibility that they will miss your messages, especially sales messages 😉

Hence, the trick is, to use visualization to a great extend. Instead of a long text (Which can always come later), use a picture or two to attract the attention of customers and then give them your message, This simple trick improves the hit rate to a great extend.

For example, this is the image used by ICICI Bank (from India) to inform its customers about their extended hours option, Beautiful illustration which anybody will understand, and makes an immediate impact, isn’t it?

What can we do to visualize your marketing / sales / service messages? Any other tricks you can share?

Leave a Reply

Your email address will not be published. Required fields are marked *