One of the biggest challenges facing email marketers today is the endless cycle of creative production. By the time one campaign is out the door, you are already behind on the next one. Implementing an effective email marketing communication platform involves multiple tasks, such as building a permission-based list of recipients, managing the list, defining relevant content in the right format, delivering the message and evaluating the results. With best email marketing practices, companies will experience the return on investment required to justify expenditures.
What’s more is that 80% of the consumers actually prefer to communicate with brands through email. In fact, A recent study by MarketingSherpa found that 67% of organizations increased their budgets for email marketing last year, and one-ﬁfth of businesses are increasing their email marketing budget by more than 30%.
This white paper contains time-tested techniques and best practices that we hope you will find of value as you strive for success in your email marketing efforts.