It’s no wonder that predictive analytics is emerging as central to the modern marketing organization. By leveraging data science, leading B2B marketers are generating business pipeline more intelligently. Modern marketers are seeking ways to identify the likelihood of future events and determine the best course of action based on past interaction and behavior. And at a time when marketing is being measured more directly against top-line revenues, it’s critical to predicting what prospects are likely to do next.
This whitepaper will help you to start with your predictive marketing journey and deploy your own model with different analytics options and statistical analysis