The client is America’s leading multinational automotive corporation, and among the world's largest automakers, employing 200 hundred people and doing business globally. With the growing customer base, the company needed to increase its competitiveness, harmonize its customer relationship, enable the decision making and strengthen its relations with future and existing customers.
The automotive corporation is committed to earn the confidence and loyalty of customers. The client strives to create passionate brand advocates who love their vehicle and freely tell others about their experience. This challenge included the deployment and adoption of a robust and versatile Cloud CRM solution.
One of the major challenges was to integrate the service request and responses to the customer’s contact details within the CRM and improve the service provided to passengers.
In order to efficiently address the customer service requests, CRM Email Integration was chosen as a comprehensive solution to manage, capture, collate, respond and distribute important customer email activity all within the CRM system. Every update, development and opportunities are immediately shared with appropriate team members, without having to remember to copy or forward.
- Instead of moving between a CRM solution and the email client, email-integrated CRM system helped to put all relevant information onto one screen
- Reducing service requests resolution time, helped in increasing customer satisfaction
- Automated the business process flow and the emails with just few clicks
- Unified contact list to cut down on data redundancy, gain better visibility into your customers