Lead Scoring Model

Prioritize the prospects based on their Digital Body Language to identify the most qualified leads and opportunities

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Define your Lead Scoring Rules

Shorten your sales cycle & improve win rate

Implicit Criteria

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    Qualify prospects based on demographics

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    Identify the fit of the prospects for your company based on prospect’s role, company, industry, revenues etc.

Implicit Criteria
Explicit Criteria

Explicit Criteria

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    Qualify Prospects based on behavior

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    Identify the level of the leads’ engagement with your company based on web behavior, the frequency of contact, recency of contact and specific actions

Our Industry Best Practices

Close more deals while talking to your promising leads

Lead scoring strategy

Define scoring strategy

Create a lead scoring strategy by gathering all the related customer information and align sales and marketing team to define the constitutes of qualified lead.

lead score

Design Model and Create Scores

Develop scores based on the demographic factors like designation, location, revenue etc and behavioral factors like website visits, downloads etc.

Lead Scoring result

Test the scoring results

Examine and assign each record based on the new lead scoring criteria by taking random sample records from the customer data repository.

Take One Step Ahead

Leverage your lead scoring with predictive intelligence

Lead Scoring Model
Database
lead scoring dashboard

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How We Can Help

If you're ready to find out about how CRMIT Solutions can help your customers & your business with a meaningful experience

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