Define your Lead Scoring Rules
Shorten your sales cycle & improve win rate
Qualify prospects based on demographics
Identify the fit of the prospects for your company based on prospect’s role, company, industry, revenues etc.
Qualify Prospects based on behavior
Identify the level of the leads’ engagement with your company based on web behavior, the frequency of contact, recency of contact and specific actions
Our Industry Best Practices
Close more deals while talking to your promising leads
Define scoring strategy
Create a lead scoring strategy by gathering all the related customer information and align sales and marketing team to define the constitutes of qualified lead.
Design Model and Create Scores
Develop scores based on the demographic factors like designation, location, revenue etc and behavioral factors like website visits, downloads etc.
Test the scoring results
Examine and assign each record based on the new lead scoring criteria by taking random sample records from the customer data repository.
Take One Step Ahead
Leverage your lead scoring with predictive intelligence
Collect larger amount of data in real-time from all the touchpoints and silo systems to predict the lead quality based on historical trends
Compare exiting and new customers profile data to arrive at ideal lead qualification model automatically
Automatically scores leads against the profile of qualified leads and identifies leads that are most likely to convert