Leading bank in Jordan offers banking services to more than 80 branches in 3 different countries with more than 1 million customers. With its banking efficiency, investment and financial capability, and outstanding experience, the bank proceeds forward to prop up the national economy and provide leading banking services that raise the standards of the citizen.
Challenges
- Unify subscriber lists(includes unsubscribes) within Eloqua to manage & maintain a central marketing data repository.
- Design, personalize & automate digital marketing demand generation campaigns via SMS, email and social channels (Facebook, Instagram, Twitter, etc.)
- Acquire & score leads based on the buying personas (profiles) and buying interest (engagements). Use multifactor lead scores to identify and prioritize high-value leads.
- Measure & analyze digital marketing effectiveness via meaningful dashboards and reports.
Solutions
- Configure branding and deliverability along with IP warming to ensure the email delivery, subscription management, and capture bounce back responses.
- Create custom data fields, import and map customer data with standard/ default Eloqua objects.
- Build email templates, landing page and multistage canvas with industry best practices.
- Integrate SMS app cloud with Eloqua, to send personalized SMS and map custom objects to track the delivery and SMS opens.
- Configure lead scoring model and define engagement rules based on contact personas, profile, and engagement.
- Implement Oracle SRM to track and manage social activities across all the channels.
Benefits
- Improve 1:1 customer engagements by 23%.
- A centralized 360-degree view of prospects and customers.
- Enhanced cross channel engagements and customer acquisition.
- Quality sales lead identification by analyzing campaign reports and dashboards.
