A leading 3D printing technology company that wanted to complement the launch of its design engine software, with the availability of an e-Commerce storefront for customers to buy subscriptions of their software.
Challenges
Challenge was to offer buyers a seamless self-service purchasing experience aside from optimizing their buying experience. The more involved needs of a personalized B2B buying experience included; account-based catalog, pricing & promotions, quoting & negotiation, contracts, etc. (across segments and geographies). The sales team required the time and insights on customers’ buying behavior through a connected knowledge base.
This also included the need for a connected portal that addressed the needs for a customer centric cross-function including
- To implement using an agile approach and go to market rapidly with a Minimum-Viable-Product (MVP), which is extensible to address future needs
- To deliver a seamless experience for customers across the buying and the onboarding journey
- To ensure that all internal teams, at all times, have a single view of where the customer is in the journey
Solutions
Salesforce Commerce Cloud delivers seamless omni-channel B2B commerce experiences across every touchpoint in the customer buying journey. It puts the customer at the core, informing every interaction with data across commerce, sales, marketing, service, and more, right from day one. With access to the Salesforce CRM platform and its core capabilities, Salesforce Commerce Cloud provides infinite flexibility to extend functionality, add products and channels, and conduct billions of dollars in transactions anywhere. It allows businesses to generate revenue, engage more customers, and scale
for growth.
Implementing Salesforce Commerce Cloud correctly was the single-most-important thing, to ensure long-term success with this. The proposed implementation involved basic configurations, useful out-of-box features, building a personalized experience through the website, storefront subscriptions, registrations, digital payments, and downloading the subscribed software. All this, in one disconnected flow.
