Blog

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

October 2, 2014

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards...

Driving Sales by Leveraging Analytics with Oracle Sales Cloud

October 2, 2014

So what does it take to give an accurate forecasting? For an organization, it’s important that the sales rep achieve their numbers (the one they predicted). It’s known fact that underachieving is dangerous. It is...

Successes of Unified Brand Engagement

October 2, 2014

Recently we started building a mobile application for one of our CX clients. During the requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response...

Modern Marketing: The New Digital Dialogue

October 2, 2014

[caption id="attachment_2619" align="aligncenter" width="572"] Image Reference - Biztegra[/caption] Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averaged 4000 messages per day,...

Introduction to Oracle Customer Experience Offerings

October 1, 2014

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead...

Marketing to Digital Natives

October 1, 2014

[caption id="attachment_2568" align="aligncenter" width="611"] Image Reference - ACSI[/caption] A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young...

Oracle Sales Cloud: Enabling Modern Selling

October 1, 2014

Oracle Sales Cloud puts modern sales professionals ahead of the game with tools that help drive the sales processes of the future. Mobility Oracle Sales Mobile helps sales executives and sales operations increase sales revenue,...

Why Oracle Sales Cloud?

October 1, 2014

The way customers buy has changed. It doesn’t matter which product or service you sell; your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect...

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

October 1, 2014

Marketing budget leads generated, deals closed sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution toward revenue generation. It’s very important to break down sales...