3 key takeaways from Salesforce World Tour Sydney
Some of Australia’s and the world’s biggest brands shared their customer transformation stories, including AMP, Adidas, 21st Century Fox, DTA, Telstra, Volkswagen, Mercer, and more.
The day exhibited some exciting new products, and key problems businesses were having were addressed through Keynotes, breakouts, and demos for sales, service, marketing, admin, IT, and development.
CRMIT Solutions, as a proud sponsor of the event, discovered new opportunities and met the Trailblazers community, inspiring leaders and pioneers from the industry. Team CRMIT attracted many visitors and showcased some enterprise-grade research and innovation initiatives like Enterprise Incubation Lab, Cognitive Sales, and Predictive Lead Management. While Salesforce is shaping the future with the fourth industrial revolution, CRMIT is also adding value as a preferred customer success partner.
Here are 3 key takeaways complied from the event –
Einstein shares the biggest pie
Einstein Analytics and its impressive ease of use and speed garnered loads of attention as a part of the fourth industrial revolution. myEinstein empowers users to build AI-powered apps with clicks, not code, automates the model building, predicts lead scoring process with Prediction Builder, and creates bots. Using natural language processing, Einstein Bots can communicate with customers, freeing up customer service agents to focus on more complex inquiries. Recently Adidas implemented the Einstein Bot on their website.
Digital Marketing transformed into intelligent marketing.
According to Jon Suarez Davis, CSO of Marketing Cloud, Salesforce is focusing on driving customer success with intelligent marketing instead of digital marketing. It starts with knowing everything about your customer integrating data from silos and peripheral systems, and automating data enrichment. Followed by this, an organization should also focus on engaging their customer at every stage of their journey. With Artificial Intelligence (AI) driven Journey Builder, you can deliver cross-channel personalized experiences and intelligent segmentation and track the entire journey of your customer.
Strategic roadmap with Google
Salesforce partnered with Google to deliver smarter marketing and customer engagement. You will be able to seamlessly connect sales, marketing, and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud, and Google Analytics 360. You can also surface powerful customer intelligence seamlessly between G Suite, Salesforce Lightning, Quip, Gmail, Hangouts Meet, Google Calendar, Drive, Docs, and Sheets.
According to Salesforce, 59% of organizations lack connections with the fourth industrial revolution. Salesforce envisioned achieving an incredible opportunity that is going to impact $859B GDP globally and $29B GDP in Australia. Salesforce is also buzzing the hive with the latest innovations, including myTrailhead, myEinstein, mySalesforce, myLightning, and myIOT.
Tags: Digital Marketing, Intelligent Marketing, March 6th 2018, Roadmap with Google, Takeaways from Salesforce World Tour Sydney